Monday, February 22, 2010

Intro: Fuck your food. This is real food.

This is my first entry! This particular blog will be used for me to document 2010 as my Year of Food. The title of 'Fuck your Food" comes from an initial thought of slogans to use for my new venture, Urban Stream. It is in the early stages and get explained later in this post. We want to redesign the food industry from the ground up, take on the giant corporations that tell us what we should eat. One day, I can say to them, " No, fuck your food. This is real food." One day...

I'll copy my first thoughts I created in january:

"A rough beginning to the year it has been. It's January 5, 2010 and that means I'm five days late on my plans for this year. Reflecting on the holidays in Edmonton and all that I want to accomplish in 2010, I'll take this time to jot it down while I wait for my delayed flight back to where I live, Vancouver. The holidays back home are great for the soul, surrounded by family and friends, time to relax and that vacation feel of freedom. The holidays however, are rough on the body. Late nights filled with too much booze, pot and exorbitant amounts of food, delicious food made with love, but unhealthy favorites and piles of it. Not the best way to start the year.

2010 will be my year of food. I will need to be more involved and aware of the food I consume for monetary, environmental and health reasons. I will have less money to buy food, a renewed desire to support sustainable food production and I want to have a healthy diet. Professionally, it will also be a year of food. I have left my job at a hydrogen fuel cell company and will be starting a new venture called Urban Stream Inc. Our business will be to take food waste from Restaurants, Farmer's markets and grocery stores. We will compost this waste on the main floor of our Urban Vertically Integrated Microfarm (UVIM) and turn it into natural fish meal, fertilizers and pesticides. We will use these products to grow vegetables, herbs, mushrooms and freshwater prawns in the upper greenhouse levels of the facility. We will take these high-end, organically grown products and sell them back to the restaurants, farmers markets and grocery stores."

I'm also starting to blog with my girlfriend, Kate as we embark on an adventure to get more out of life.

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